Is This a New Trend in UI?

I’ve noticed in two of my apps that came from the MacHeist promo a small piece of text in the top right corner that are clickable. Both Espresso and EventBox have clickable links in the top right corner of their applications. Espresso which is fully unclocked sends me to a page to purchase it (odd).
espressobar
EventBox displays that it’s a MacHeist Edition and takes you to the MacHeist page.
eventbar

I hope Mac developers don’t start spamming their customers with links plopped about their applications. I can hope this is saved for promotion purposes like these instances - since I have not purchased either through their respective companies, I do not know if this is how all apps are.
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